Launchpad For Fashion Dreamers wwd9/7/2023 We try to find creative activations and speak to our community through our social media platforms by having really frank and open conversations about mental health.” From inception, Topicals has donated to mental health organizations and devotes 1 percent of all sales to to raise awareness around the connection between mental health and skin health. “It’s because these skin conditions are still considered kind of taboo. “We know that people who have chronic skin conditions like eczema and psoriasis are six times more likely to experience anxiety and/or depression,” Teng said. It’s why so many women deal with digestive discomfort or bloating when they’re feeling anxious.” Industry sources estimated the brand could reach $10 million in retail sales in 2021.įounded by Claudia Teng and Olamide Olowe, Topicals is normalizing the conversation around what constitutes “good” skin. “When you’re anxious, your body goes into fight or flight, said Haider, “and it makes it very difficult to digest food. Natalie Mulligan, as the formulator, who specializes in eating disorders and mental health. Haider also enlisted naturopathic doctor, Dr. Arrae’s supplements are a blend of herbs, minerals and vitamins, encapsulated in a vegan shell. The brand found that the two are inextricably linked since digestive discomfort tends to lead to anxiety. As a response to those various conversations, Arrae created two supplements - Calm, to relax the mind and body, and Bloat, to ease digestive discomfort. Haider noticed that anxiety was most prevalent amongst women. MAC Cosmetics Gets In on 'Skinification' of Makeup With New Serum-powered FoundationĪ year prior to Arrae’s launch, cofounder and CEO Siffat Haider noticed that a slew of the conversations she was having with wellness professionals and naturopathic doctors on her The Dream Bigger podcast spoke about anxiety as a common theme. According to the brand, The Nue Co has experienced triple-digit growth every year since launch and is set to do the same in 2021. just invested about 5 million pounds into research on how spending time in nature can help with anxiety and clinical depression.” To further its approach to health and mental health, The Nue Co is working on a new supplement launching in June, which works with principles of Chinese and Ayurvedic medicine to heal and soothe the body. “This is one of the reasons that we decided to launch Forest Lungs. “We’re going to start seeing in the years to come more investment into alternative therapies to help deal with depression,” said Jules Miller, founder and chief executive officer of The Nue Co. Forest Lungs, a fragrance blended with vetiver, cedarwood, benzoin, pine, patchouli and bergamot, harnesses the power of nature by utilizing phytoncides, the same chemical compound emitted by trees, which is proven to aid anxiety. Since its inception, The Nue Co has posited that it’s impossible to have a conversation about health without talking about mental health, an ethos that informs every launch, including its latest.
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